{"id":8578,"date":"2022-01-04T13:39:23","date_gmt":"2022-01-04T11:39:23","guid":{"rendered":"https:\/\/wp.kiwirnd.gr\/?page_id=8578"},"modified":"2022-07-13T19:40:00","modified_gmt":"2022-07-13T17:40:00","slug":"%ce%b1%ce%bd%ce%ac%ce%bb%cf%85%cf%83%ce%b7-%cf%80%ce%b5%ce%bb%ce%b1%cf%84%cf%8e%ce%bd","status":"publish","type":"page","link":"https:\/\/kiwirnd.gr\/en\/analysh-pelatwn\/","title":{"rendered":"Customer Analytics"},"content":{"rendered":"<div class=\"fl-builder-content fl-builder-content-8578\" data-post-id=\"8578\"><div class=\"fl-row fl-row-fixed-width fl-row-bg-none fl-node-gwibne4zyxrh fl-row-layout-fixed-fixed\" data-node=\"gwibne4zyxrh\">\n\t<div class=\"fl-row-content-wrap\">\n\t\t\t\t\t\t<div class=\"fl-row-content fl-row-fixed-width fl-node-content\">\n\t\t\n<div class=\"fl-col-group fl-node-3dwaut4e1p0i\" data-node=\"3dwaut4e1p0i\">\n\t\t\t<div class=\"fl-col fl-node-hdfi02qvsrx8\" data-node=\"hdfi02qvsrx8\">\n\t<div class=\"fl-col-content fl-node-content\">\n\t<div class=\"fl-module fl-module-photo fl-node-yn1x9dqagohp\" data-node=\"yn1x9dqagohp\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<div class=\"fl-photo fl-photo-align-center\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t<div class=\"fl-photo-content fl-photo-img-png\">\n\t\t\t\t<img loading=\"lazy\" class=\"fl-photo-img wp-image-8677 size-full\" src=\"https:\/\/kiwirnd.gr\/wp-content\/uploads\/2022\/01\/customer_analytics.png\" alt=\"customer analytics image\" itemprop=\"image\" height=\"796\" width=\"1194\" title=\"customer_analytics\" srcset=\"https:\/\/kiwirnd.gr\/wp-content\/uploads\/2022\/01\/customer_analytics.png 1194w, https:\/\/kiwirnd.gr\/wp-content\/uploads\/2022\/01\/customer_analytics-744x496.png 744w, https:\/\/kiwirnd.gr\/wp-content\/uploads\/2022\/01\/customer_analytics-18x12.png 18w, https:\/\/kiwirnd.gr\/wp-content\/uploads\/2022\/01\/customer_analytics-600x400.png 600w\" sizes=\"(max-width: 1194px) 100vw, 1194px\" \/>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"fl-module fl-module-rich-text fl-node-r28s50epvljy\" data-node=\"r28s50epvljy\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<div class=\"fl-rich-text\">\n\t<p class=\"p1\">A deeper understanding of the customer has never been as important as it is today. Social media, open information, new business models, and ever increasing options make it paramount to understand the pulse of customers and predict their behaviors.Analytics is helping organizations predict purchase patterns, customer behaviors, lifestyle preferences, and offering them hyper-personalized propositions. Data, technology, and predictive analytics are being used to redefine customer interactions.<\/p>\n<p class=\"p2\">The core objectives of customer satisfaction, loyalty, and value remain the same, however, the means to the end are changing rapidly. Combining in-store and online behaviors along with social hearing and surveys is giving organizations a 360-degree customer view.<\/p>\n<h2 class=\"p1\">Acquire<\/h2>\n<ul>\n<li class=\"p2\">Lead scoring<\/li>\n<li class=\"p3\">Lookalike modeling<\/li>\n<li class=\"p2\">Response modeling<\/li>\n<\/ul>\n<h3 class=\"p1\">Understand<\/h3>\n<ul>\n<li class=\"p2\">Customer Segmentation<\/li>\n<li class=\"p2\">Customer 360 View<\/li>\n<li class=\"p2\">Survey Analytics<\/li>\n<li class=\"p2\">Customer Experience<\/li>\n<\/ul>\n<h3 class=\"p1\">Grow<\/h3>\n<ul>\n<li class=\"p2\">Pricing and Promotions<\/li>\n<li class=\"p2\">Personalization<\/li>\n<li class=\"p2\">Customer Lifetime Value<\/li>\n<li class=\"p2\">Up-sell\/Cross sell<\/li>\n<\/ul>\n<h3 class=\"p1\">Retain<\/h3>\n<ul>\n<li class=\"p2\">Churn Modeling<\/li>\n<li class=\"p2\">Loyalty Analytics<\/li>\n<li class=\"p2\">Contact Center Analytics<\/li>\n<li class=\"p2\">Customer Service<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<div class=\"entry-summary\">\n<div class=\"entry-summary\">\n\u0397 \u03b2\u03b1\u03b8\u03cd\u03c4\u03b5\u03c1\u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03b4\u03b5\u03bd \u03ae\u03c4\u03b1\u03bd \u03c0\u03bf\u03c4\u03ad \u03c4\u03cc\u03c3\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03cc\u03c3\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1. \u03a4\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7\u03c2, \u03bf\u03b9 \u03b1\u03bd\u03bf\u03b9\u03c7\u03c4\u03ad\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2, \u03c4\u03b1 \u03bd\u03ad\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03b1 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03bf\u03bb\u03bf\u03ad\u03bd\u03b1 \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03c5\u03c8\u03af\u03c3\u03c4\u03b7\u03c2 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1\u03c2 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03b1\u03bb\u03bc\u03bf\u03cd \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd&hellip;\n<\/div>\n<div class=\"link-more\"><a href=\"https:\/\/kiwirnd.gr\/en\/analysh-pelatwn\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &ldquo;\u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd&rdquo;<\/span>&hellip;<\/a><\/div>\n<\/div>\n<div class=\"link-more\"><a href=\"https:\/\/kiwirnd.gr\/en\/analysh-pelatwn\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &ldquo;\u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd&rdquo;<\/span>&hellip;<\/a><\/div>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - 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