{"id":8573,"date":"2022-01-03T18:37:36","date_gmt":"2022-01-03T16:37:36","guid":{"rendered":"https:\/\/wp.kiwirnd.gr\/?page_id=8573"},"modified":"2022-07-13T19:31:47","modified_gmt":"2022-07-13T17:31:47","slug":"%ce%b1%ce%bd%ce%ac%ce%bb%cf%85%cf%83%ce%b7-%ce%bc%ce%ac%cf%81%ce%ba%ce%b5%cf%84%ce%b9%ce%bd%ce%b3%ce%ba","status":"publish","type":"page","link":"https:\/\/kiwirnd.gr\/en\/analysh-marketing\/","title":{"rendered":"Marketing Analytics"},"content":{"rendered":"
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 <\/p>\n

The application of scientific methods to guide marketing efforts is undergoing significant changes. Today\u2019s Marketing Analytics should blend in newly available non-traditional sources of data with enterprise data, and adapt to the rapidly evolving digital delivery channels.<\/p>\n

The ability to connect online and offline footprint is giving the new age marketer a 360-degree view of their prospects \u2013 including their demographics, attitudes, and behaviors.<\/p>\n

Technology, data, and analytics are driving omnichannel marketing, throughout the prospect lifecycle, with personalization at the core. This is allowing marketers to identify value propositions and the best targeting options.<\/p>\n

Product and Market analytics<\/h2>\n